Weav Run

Fitness firm Peloton is among the investors in a $5m Series A funding round for startup Weav Music, which was announced just before Christmas. VC firms King River Capital, Passion Capital and Rivet Ventures also chipped in. Weav’s focus is on ‘adaptive music’ technology, initially within a running app that can adapt tracks to the pace of the listener. For more on its past and plans, read this Music Ally interview with co-founders Lars Rasmussen and Elomida Visviki from August 2017, when it secured deals with all three major labels to test its tech.

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