Samsung may be creating a digital human with Neon project


Keep an eye out this week for Samsung’s announcements at the CES show, including an intriguing new project called ‘Neon’. It appears to be about creating a digital human: an avatar powered by technology that can (in the project lead’s words) “autonomously create new expressions, new movements, new dialog (even in Hindi), completely different from the original captured data”.

Neon will be shown off properly at CES early this week, and is the latest example of ‘synthetic reality’ a buzzphrase you’ll be hearing a lot about from the tech world this year. One of the applications for this technology is entertainment: creating fully-digital artists. That’s an area with a long history already, from Japanese avatar-star Hatsune Miku to the AI-music performers created by startup Auxuman. “A digital human could extend its role to become a part of our everyday lives: a virtual news anchor, virtual receptionist, or even an AI-generated film star,” that project lead, Pranav Mistry, told Livemint recently.

Stuart Dredge

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