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A day after app-analytics companies were speculating about TikTok’s revenues, its parent company Bytedance has published some official numbers for Douyin – its Chinese short-videos app. They’re big. Douyin now has 400 million daily active users in China, up from 250 million in January 2019, so that’s 60% year-on-year growth.

TechCrunch has been reading the Chinese-language report from Bytedance, which it says explores some of the cultural differences between Douyin in China and TikTok globally. For example, educational (or ‘knowledge-based’) videos are one of the most popular categories on Douyin in China.

Alongside the report, research firm eMarketer has published its predictions for how Douyin will grow in the future. It expects the app to have 442.6 million users this year, growing to 555.8 million by 2023. “Douyin users make up 67.9% of China’s mobile social network users and 59% of smartphone users overall. These figures will grow to 68.3% and 59.6%, respectively, in 2020,” claimed the company.

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