Warner Music and Doğan Music already have a partnership in Turkey but have now expanded the scope of that relationship with the opening of Warner Music Turkey. The two companies will work on building up domestic repertoire together while also developing Turkish signings for the international market.
“This is a historic moment for Warner Music – a real return to the country of Ahmet Ertegün, the legendary founder of Atlantic Records,” said Alfonso Perez-Soto, Warner Music’s EVP, Eastern Europe, Middle East & Africa.
WMG sees strong growth potential in Turkey, where it notes that streaming is already 60% of the recorded-music business, and where more than two million people are paying for a streaming subscription.
In our most recent country profile on Turkey, we noted that it already had a rich streaming sector with Spotify, Apple Music and Deezer all jostling for space with local telco-powered players such as TurkcellMüzik and TurkTelekom Müzik. We also noted, however, that the biggest streaming platform in the country – by some distance – is YouTube.