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Indian artist Sukhbir Singh invests in music startup Flutin


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Music Ally last wrote about Indian startup Flutin in October 2019, when the music-discovery app announced that it had been downloaded more than 9.7m times, and had built an audience of 370,000 daily active users streaming around 3m tracks a day. Now Flutin has announced that it’s teaming up with Indian artist Sukhbir Singh, who is investing in the startup and also exploring “creative collaboration” with the app.

“He sees how Flutin is bringing innovation to the music industry in India and around the globe, and how we’re bridging the gap for artists, especially those in the emerging category. Our commitment to these artists and their needs was a large part of what interested Sukhbir in our company,” said CEO Vishu Gupta. “We’ve been able to get traction for little-known artists in the US and for independent musicians in India, and we’re excited to see where our work with Sukhbir’s new tracks will take us.”

As we explained in October, Flutin’s mobile app serves up personalised playlists to listeners, based on their preferences, location and other data.

Stuart Dredge

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