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Twitch steps up with a new music partnerships manager


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Twitch has a new music partnerships manager: Athena Koumis, formerly of Spotify and Xcite Networks. She announced her new job in social posts yesterday, making it clear that Amazon’s live-video platform wants to get more musicians streaming.

“One thing I’ve yearned for working in streaming over the years is a sense of community & meaningful interaction w/ fellow music lovers & music makers, something that Twitch has built out beautifully through the lens of gaming,” wrote Koumis. “When I learned Twitch was officially expanding into the music space in 2020, I knew this would be the right place for me to continue my work helping music communities thrive.” She’ll be based in New York.

Koumis first came to Music Ally’s attention as Spotify’s North America editor, music culture, where she led the product management and curation for the streaming service’s Fresh Finds playlists and its Pride Hub. She joined music-TV company Xite Networks in October 2018, but as of last month took up her new role at Twitch.

For more on Twitch and music, read our writeup of the session with musician and Twitch broadcaster Dan Le Sac at our Sandbox Summit conference last November.

Stuart Dredge

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