Earlier this month, we reported on changes to the Midemlab startups contest at Midem in June: a new ‘Live Music Experiences’ category to replace the existing ‘Experiential Technologies’ one.

Music Ally, as before, is one of the selection partners for the contest, which means we’ll be one of three companies (alongside Plus 8 Equity and The Lynk) voting on which startups make the finalists list.

Organiser Reed Midem has also confirmed the identity of this year’s Midemlab jury, which includes representatives from all three major labels, Facebook/Instagram, Live Nation, United Talent Agency, AEG and Bandsintown, among other companies (a full list is here).

As we previously reported, the application process is already underway: startups can find more information on the criteria, and submit their entries, on the Midem website.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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