The latest attempt to rethink crowdfunding for artists is Ampled, a cooperatively-owned platform that’s being built in the US by a group of artists, developers, designers and other creatives. “Our mission is to make music more equitable for artists and to operate transparently & ethically,” explains its website.

In some ways, we’re in Patreon territory here: artists create a page on Ampled, for free, and post “unique content” that fans can access by directly supporting the artist with $3 or more per month. But Ampled is also drawing some key lines between itself and VC-funded Patreon by making it clear that “artists on Ampled receive a share of the company and a vote in how it does business. Ampled is owned by its community, not by investors”, and also by stressing that “Ampled is only for forward-thinking and independently-spirited music artists, not podcasters or YouTubers”.

The Ampled team – Austin Robey, centre, wearing hat.
The Ampled team – Austin Robey, centre, wearing hat.

Ampled takes a 15% cut of the money paid to artists, and will use this to continue building and growing its platform, while promising to redistribute any profits back to its artist-owners at the end of every year. There’s lots more information on Ampled’s site, and also in this piece by Salon, which brought the platform to our attention.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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