The streams of the two biggest current digital youth-trends are crossing this month, as the publisher of Fortnite launched a dance contest on TikTok.

The #EmoteRoyaleContest will be catnip for Fortnite’s tween’n’teen superfans too, as it gives them a chance to get their own dance routines added to the game as one of its ‘emotes’. Well, the teens, anyway: you have to be 13 or older to enter.

“Take a video of yourself breaking into an original dance move, then share your submission on TikTok using the hashtag #EmoteRoyaleContest. The winning dance will become an Emote in Fortnite,” explained Epic Games. “The winner will also receive 25,000 V-Bucks and a Fortnite VIP giveaway package.” The V-Bucks have a dollar value of around $185 (or, as parents will have calculated already, about four minutes’ shopping on the Fortnite store) so it’s quite a draw.

“Entrants may not copy or otherwise plagiarize Submissions from any source,” explain the terms and conditions, which may provoke a splutter from some of the musicians and dancers who’ve accused Fortnite of filching their moves in the past. And note, every entrant grants Epic Games “a non-exclusive, perpetual, irrevocable, worldwide, transferable, sublicensable, and royalty free license to use, modify, reproduce, prepare derivative works of, distribute, perform, and display the Submission in any and all media throughout the world and for whatever purpose Sponsor deems”.

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Stuart Dredge

Music Ally's Head of Insight

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