Keychange initiative reveals its 2020 participants


The Keychange initiative – led by Reeperbahn Festival, PRS Foundation and Musikcentrum Öst – is about getting companies and events in and around music to sign up to a 50/50 gender balance pledge by 2022. As part of this push, it has revealed the 74 artists and industry professionals (drawn from 12 countries in Europe and North America) who will take part in this year’s Keychange development programme, chosen from more than 650 applicants. The aim is to give the 74 women and gender-minority participants training, skills and opportunities to progress their careers.

Keychange received €1.4m from the Creative Europe programme of the European Union and this is the first of three intakes of applicants. There are meet-ups and mentoring sessions (via SheSaidSo) for the shortlisted participants and they will also take part in a Creative Lab at one of the 13 festivals partnered with Keychange. These Creative Labs will involve showcases for performers as well as workshops, seminars, studio sessions, masterclasses and more.

“The Keychange talent development programme lies at the core of the initiative,” said Keychange lead Christina Schäfers. “While the pledge encourages organisations to book diverse talent, we’re helping the talent get to their stages. Following dialogue with many creators and experts during phase one, we are particularly pleased that a more inclusive approach to recruitment has resulted in a very diverse and exciting group of participants for 2020.

Written by: Eamonn Forde