BMW 530e iPerformance

BMW is launching a new feature called Connected Music. It’s described as an ‘in-car music streaming solution’, although to be clear, this isn’t a BMW-specific streaming service.

“It is a convenient way that lets you access your favourite music library from Deezer, Spotify or Napster directly into your OS 7.0-equipped Bimmer,” explained BMW’s blog post. “You will simply have to login into your premium accounts on the previously mentioned music streaming services and the magic is done.”

One key point is that the feature will be available free, for unlimited usage, for three years ‘ex-factory’ (i.e. after a new car is shipped) with “no additional data or roaming charges” – streaming over the car’s own mobile connection rather than the driver’s smartphone. When a song is played, it will also be cached on the car’s hard drive for future offline play.

For now, Connected Music will be available in 14 European countries. Only three streaming services supported? BMW says it wants more. “Hopefully, in the future, BMW will integrate more online streaming services into Connected Music, such as Apple Music,” explains the blog post.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *