We’ve written a fair bit about the trend for management companies to take on more duties that would traditionally have been the domain of labels, including developing artists and releasing their first music. Some publishers have also been exploring the idea of parking their tanks on labels’ lawns. The latest example is Schubert Music Europe, from Austria, which is launching 10 new independent labels as part of a partnership with distributor The Orchard. Each label will focus on a different genre.
Don’t let the ‘Schubert’ in the company’s name throw you off here: those genres range far beyond classical music to alternative, dance and Latin music. “It has always been our aim to offer the artists associated with us as comprehensive a service as possible,” said CEO Andreas Schubert. “Self-releases have sometimes been included, but now we have decided to completely reorganise the label area.”
Midia Research’s Mark Mulligan thinks the trend is worth paying attention to. “A growing number of music publishers are using the growing flow of capital going into music publishing catalogue mergers and acquisitions (M&A) to reverse into the recordings business,” he wrote in a blog post. “Underpinning this market-level shift is a very simple but very important commercial imperative: publishers wanting a bigger share of streaming revenue.”