Last February, music licensing platform Songtradr acquired UK-based Big Sync Music, which focuses on sourcing music for brand campaigns. The following month, Songtradr raised a $12m Series B round of funding to help it expand globally. Now the company has announced that Big Sync Music is launching in four new markets – Australia, New Zealand, France and Germany.
Big Sync Music describes itself as “a full-service, creative music supervision agency” and works with brands and advertisers as well as TV companies, movie companies and the gaming sector.
As part of the expansion, Michael Szumowski will run operations for Australia and New Zealand from Sydney, Pedro Anacker will look after Germany from Hamburg and Nicolas Farcy will be the lead for France (based in Paris). “As brands produce more, highly targeted, data-driven content to engage with consumers on multiple platforms, music is playing an increasingly important role,” said Paul Wiltshire, Songtradr founder and CEO. “Expanding into Australia, France and Germany will enable us to help brands and content creators meet their music needs from a cultural, creative and commercial perspective as well as opening up new opportunities for rights owners to reach new audiences.”
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!