British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”.
KSI has also been releasing music for some time: his first single came out in 2013, while in November 2019 he signed a deal with BMG’s RBC Records for the next phase of his musical career. This week his new single ‘Wake Up Call’ comes out, accompanied by a big TikTok push.
The #WakeUpCallChallenge hashtag challenge was kicked off with KSI’s own prank video: buying a boombox, setting it up next to his sleeping flatmate’s bed, and waking him up by playing the single at ear-punishing volume.
Within a week, KSI is up to nearly 880,000 followers on TikTok, and the hashtag challenge is already recording 20.6m views for the various follow-up videos.