Marketing

YouTube’s latest plans to focus on Official Artist Channels


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YouTube has emailed its music users with an update on how it’s managing artists’ channels. Many now have an ‘Official Artist Channel’ on YouTube, but also their own channels, Vevo-branded channels, and ‘topic’ channels focused on their music. That’s all being rationalised.

“If you previously subscribed to an artist’s topic or partner-provided channel, you’ll automatically be subscribed to their Official Artist Channel. Notifications will be sent from the artist’s Official Artist Channel,” explains YouTube on its support site. “Your subscriptions to the artist’s partner-provided and topic channels will be inactive and these channels will no longer be in your list of subscribed channels.” Old ‘partner-provided’ channels will still be findable through search, but they will not include a subscribe button.

 

Photo by Christian Wiediger on Unsplash

Stuart Dredge

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