A decade is a lifetime in digital music. Back in 2010, for example, digital made up just 29% of the global recorded music business, according to IFPI numbers. In that time, UK-based firm Mixcloud has gone from bootstrapped startup to having a library of over 50m radio shows, DJ mixes and podcasts that have come from 1.7 million creators.
As part of its tenth anniversary, Mixcloud is losing its cloud. Well, the cloud from its logo, anyway – in favour of a new ‘M-X’ logo that will be appearing across Mixcloud’s site, apps and marketing materials.
“Expect to see the new Mixcloud come to life in the next few months, as we continue to improve user experience, platform stability and our core offerings for both listeners and creators,” promised a blog post from the company this week.
The rebranding follows the recent launch of Loud, Mixcloud’s in-house brand consultancy, with Adidas, Dr. Martens, Shure, Red Bull and W Hotels among its early clients. In turn, that followed a year (2019) in which Mixcloud launched its new premium tier and added some limits to free listening on its platform; and also revealed that in 2018 it generated revenues of £2.4m.