Spotify has revealed more details, including the nominees, for its first Spotify Awards on 5 March in Mexico City. There will be 12 ‘main’ categories that will be shown in the television broadcast of the event, and they’re emphatically focused on Mexican and Latin American artists, driven by Spotify’s data on streams, follows and playlist adds in the region.
The Mexico focus is clear: the ‘Spotify Artist of the Year’ category will only be based on data from Mexican Spotify listeners, and will see Bad Bunny, Daddy Yankee, J Balvin, Ozuna and Banda Sinaloense MS de Sergio Lizárraga going head to head for the crown.
However, the 12 telecasted categories are just the tip of the iceberg for Spotify’s awards: there will be 50 more categories that won’t be broadcast, and they really are granular. ‘Most-Streamed Song on Mexican Independence Day’; ‘Most-Streamed Male / Female Artist in Gaming Consoles’; ‘Most-Streamed Mariachi Artist’; ‘Most-Added to LGBTQIA+ Playlists Artists’ and so on, plus dedicated K-Pop categories.