Earlier this week, we reported on a strong start for K-Pop stars BTS’ latest music video, ‘Kinetic Manifesto Film: Come Prima’, on YouTube. The video was the fifth biggest 24-hour debut in YouTube history, but it turns out it also set a new record in another way.
BTS used YouTube’s ‘premiere’ feature to time-release the new video and get fans watching and chatting about it together. According to YouTube, 1.54 million concurrent viewers watched the premiere. It’s thus the biggest YouTube Premiere so far on the platform, and helped to drive the video to its 46.5m views in its first 24 hours – even if that couldn’t quite match up to the top 24-hour debut of all-time: ‘Boy With Luv’ by… BTS. That Halsey-featuring video got 74.6m views in its first 24 hours.
Image by NINE STARS (CC BY 3.0)