Research firm eMarketer has published its latest predictions for the growth of TikTok in the US and UK. It claims that in 2019, TikTok doubled its user base in the US from 18.8 million people to 37.2 million. Now it expects that to grow to 45.4 million users this year, and 52.2 million in 2021 – rising to more than 60 million by the end of 2024.
“This year, 21.6% of US social network users, or more than one in five, will use TikTok at least once a month. Despite having lower penetration than more established competitors, it’s one of the few social apps whose penetration is growing,” claimed the company.
Meanwhile, eMarketer’s UK prediction is that TikTok will be used by more than 10 million Brits by the end of 2021 – and this year, it will also reach 20.2% of British social network users.