Events firm Reed Midem has postponed its Cannes-based MIPIM real-estate conference from this month to 2-5 June, due to growing concerns related to the Coronavirus. Notice anything about that new date? It’s when the same company’s Midem music industry conference is due to take place, also in Cannes. That means the 5,000-ish Midem attendees will be sharing the city with around 23,000 real-estate industry people. Quite what that means for hotel availability and pricing, as well as the logistics of co-locating the two conferences, remains to be seen.
When Sound Diplomacy boss Shain Shapiro posed that question on Twitter, Midem’s official profile responded: “#midem will go ahead alongside MIPIM. We are working on the logistics of holding two events at the same time.”
It’s still a fair question to wonder whether either will be held, though: the French government has just banned “all gatherings of more than 5,000 people in confined spaces” as well as events “in an open environment where people can mix with others from areas where the virus is possibly circulating”.
Clearly, there are much more important issues around Coronavirus than whether a music industry conference goes ahead or not, but we’ll keep you updated with the implications for Midem (and indeed, other industry events) as the situation evolves.