Spotify is part of a new bundle in the Middle East and North Africa (MENA) region, but rather than a telco contract, this partnership involves a video streaming service. Specifically, it’s a video streaming service called Shahid, which is owned by broadcasting group MBC Group.
Shahid’s ‘VIP’ (premium) subscribers will be able to get six months of free access to Spotify’s premium tier if they live in a country where the latter service is available. “By joining forces with Shahid, Spotify and Shahid are now able to give entertainment fans in MENA the ultimate music and video experience,” said Spotify’s MENA boss Claudius Boller. It’s the company’s latest move to boost its rollout against local competition in the form of Anghami, as well as Deezer.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…