We reported yesterday on what the coronavirus outbreak might mean for June’s Midem music industry conference: presently, it means sharing Cannes with 23,000 real-estate folk due to the postponement of that industry’s MIPIM conference to the same dates as Midem. But now SXSW in Austin, Texas is facing its own disruptions, just a week and a half before it’s due to get underway.
Yesterday, both Facebook and Twitter pulled out of SXSW, due to concerns about the outbreak. At the time of writing, SXSW is saying that the shows will go on. “SXSW 2020 is proceeding as planned,” tweeted its official account, pointing people towards its COVID-19 information page which notes that “we are following the recommendations of scientific and health agencies when making determinations regarding operations and precautions around the 2020 event”. A petition on Change·org calling for SXSW to be cancelled has been signed by nearly 30,000 people at the time of writing, but as with other large-scale events around the world, the strategy appears to be to wait until local agencies and governments order cancellations.