UK-based independent music firm Marathon Music Group is running its Marathon Artists Labs accelerator again this year, and this morning it announced the five startups who’ll be taking part.

A couple will already be familiar to Music Ally readers: AI tagging startup Musiio, which we recently profiled, and another startup called Cyanite which we wrote about in July last year, which also uses AI to filter large catalogues of music.

Also included in this year’s cohort is Know What’s Loved, a startup developing tech for ‘AI-bot’ scouts who “run continuously, teasing-out music trends as they happen, and uncovering high-potential new artists early in their careers using an innovative proprietary combination of advanced metrics and predictive career-trajectory models, driven by millions of data points”.

MySphera, meanwhile, is a “matchmaker between content tastemakers and music creators” and Remixology is a platform aiming to “streamline the entire remix commissioning process for the global music industry”.

It’s the third edition of Marathon Artists Labs, with a theme of ‘music discovery’, and held in association with Tileyard London. “They are all building tools enhancing the processes around one of the core purposes of our industry: the discovery of new talent,” said COO and programme director Tanguy Giraud, of this year’s startups.

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