Last night, Spotify held its first awards event, in Mexico City. The focus was mainly on Latin American artists, with most of the categories’ nominees and winner based on data from Spotify listeners in Mexico, rather than globally.
Puerto Rican artist Bad Bunny was the night’s biggest winner, taking home the Spotify Artist of the Year award for being the most streamed, followed, shared and playlisted artist by Mexican users in 2019. He also won the award for the Most Streamed Male Artist and Most Added To Playlists Artist, although J Balvin took the gong for Most Shared Artist.
Meanwhile, Karol G was the Most Streamed Female Artist, Reik was the Most Streamed Mexican Artist Globally, and Pedro Capó and Farruko’s ‘Calma Remix’ was the Most Streamed Track. One non-Latin winner was Australian artist Tones and I, who won the Emerging Artist category.
One question now is what Spotify plans to do with its awards next: will it hold the event once a year and stick with Latin America, or will it run multiple awards in different continents?