Japanese music company LDH Japan is putting some full-length concerts on YouTube by its artists, as a way of making up for the cancellation of upcoming concerts due to the novel Coronavirus (COVID-19) outbreak. Those artists include Exile, Sandaime J Soul Brothers, Generations and E-Girls.
Billboard reports on the decision to make the concert footage available for free, quoting Exile band member Akira. “With various live shows and events being forced to cancel or postpone for the unforeseeable future, LDH’s artists and staff considered what we could do to bring joy to our fans, and decided to release some of our past concerts free of charge.” For now, these aren’t recent concerts: the videos date from between 2010 and 2016.
LDH is also using YouTube’s ‘Premieres’ feature to encourage fans to watch and chat together: at the time we were writing this bulletin, a 2016 show by Exile was being watched live by nearly 6,000 fans, while a 2015 E-Girls gig is cued up for a premiere later in the morning.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!