No, not a BuzzFeed, a ‘Buzz’ feed. Indian music streaming service Gaana has a new feature called ‘Buzz’ that will provide a mixture of entertainment content.

“Stories, articles, videos, photo galleries, online polls, games and lyrics cards associated with trending and popular artists, albums and movies,” according to the Economic Times. Gaana’s CEO Prashan Agarwal described the new feature as a “personalised in-app machine learning-led personalised content feed” (either he’s *really* excited about the personalised aspect, or his comments were mistranscribed) that will “enable every Gaana user to stay on top of trending news articles and videos about their favourite b-town stars, artists & internet celebrities”.

It’s an interesting expansion for Gaana beyond its core music remit, although it builds on the service’s launch of a videos feature earlier in the year.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Join the Conversation

1 Comment

Leave a comment

Your email address will not be published. Required fields are marked *