“You can’t get to heaven without raising a little hell darlin’,” is how the website for Kesha’s new promotional game Blessed Mess greets fans, before inviting them to “connect to Spotify, wreck Kesha’s room and unlock exclusive content”.
As with other Spotify-linked campaigns, connecting the streaming service means the label (Sony Music in this case) will get access to your Spotify account data; be able to see what you’ve recently played, saved in your library, and the people and playlists you follow; and will be able to take actions including uploading images to personalise your profile or playlist cover (?!), adding and removing items in your library, and managing who you follow on Spotify. Assuming you’re comfortable with all that, the game gives you “30 seconds to raise hell” by chucking objects at breakables in Kesha’s virtual living room, while her track ‘Tonight’ plays in the background. Photos and video clips are among the items of content unlocked.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…