In its last financial earnings call, Disney said that it ended 2019 with 26.5 million paid subscribers for its Disney+ video streaming service, representing a very strong start in the US. Now, ahead of its rollout in Europe, Variety has some new stats that point even more towards Disney+ being a huge hit back home.

“Approximately 50% of American households with children under 10 have already subscribed to Disney Plus midway through the first quarter of 2020,” it reported, citing figures from research firm Ampere Analysis. “Among homes with kids 18 and under, 42% said they are Disney Plus subscribers.” And this is before the company rush-released ‘Frozen 2’ to the service for children whose schools have shut down…

As for that European launch, another research firm, Futuresource Consulting, has made a prediction for how it will go. “Futuresource expects European service subscriptions to exceed 10 million this year and with the current unorthodox situation we find ourselves in, subscriptions will be further boosted,” it claimed. “It is expected to become the number 3 player in most of its phase-two launch countries (typically after Netflix and Amazon Prime Video), including the UK, where it will overtake Now TV.”

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