SoundCloud has added a new feature to its iOS app that will alert users to new uploads (or reposts) from favourite acts as soon as they open the app itself. The company claims that in early testing of the feature it saw engagement with an act’s music increase by over 25%.

In a blog post about the update, SoundCloud said, “You can use this momentum to build your relationships even more by responding to feedback, asking questions or tossing early adopters a ‘thank you’ in the comments – and most importantly, reminding your fans to hit that orange Follow button if they haven’t already.” It also posted a number of tips for creators about how to best grow and engage their following on the platform using this new feature, such as sharing new content consistently as well as replying when listeners make comments and DM-ing them exclusive tracks.

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