Edison Research and Triton Digital have published the latest edition of their The Infinite Dial report, which surveys 1,500 people aged 12 and older in the US, then weights the results to the national population.
Among its findings: 68% of Americans listened to online audio in the last month – a slight rise from 67% a year ago, representing around 192 million people. The weekly audience is flat at 60% – 169 million Americans. The average time spent listening a week has dipped though: from 16 hours 43 minutes a year ago to 15 hours 12 minutes now (the survey was conducted in January and February, so we don’t think coronavirus is a big factor in the data).
Spotify and Pandora are now neck and neck when people were asked what audio brands they listened to in the last month: both are on 25%, although Spotify grew from 20% in 2018 to 24% in 2019 and 25% now, whereas Pandora has fallen from 31% to 30% to 25% over that period. Amazon Music is third on 14% ahead of Apple Music (12%), iHeartRadio (11%), Google Play (9%) and SoundCloud (8%). Among 12-34 year-olds, Spotify is the big winner: it’s grown from 39% in 2018 to 48% now, with Pandora falling from 41% to 26% in that period according to these studies.
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