Apple Music Browse page is tuned for self-isolating listeners


We’ve been writing about what streaming services are doing to support music-industry relief efforts and artists, but the coronavirus pandemic is also having an impact in how they’re recommending music (and other content) to their listeners.

We wrote about Deezer’s new ‘Stay at Home’ hub earlier this week, but Apple Music is also adapting to the time of self-isolation, home-working and lockdowns. We already knew that its Beats 1 radio station was staying on-air with DJs broadcasting from their homes, but the service is also making sure to surface its range of ‘Kids & Family’ playlists, as well as a range of ‘Staying In, Switching Off’ and ‘Unwind’ playlists to help people keep calm. This is just sensible curation of the platform, but it’s going to be interesting to see the impact as all the DSPs do this kind of thing: kids and chillout music will quite possibly see big spikes of listening in March, April and beyond – another data point within the complex question of how the pandemic is changing people’s streaming habits.

Stuart Dredge

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