With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the top creators on the social app though, whose audiences may see a spike.
Tubefilter notes that this includes a change at the top of the rankings, with the previous top TikToker (try saying that after an afternoon of parent-relaxing medicinal gin) Loren Gray being overtaken by dancer Charli D’Amelio. She currently has 41.8 million followers on TikTok, making her the most-followed creator on the app ahead of Gray’s 41.5 million followers. “don’t worry i don’t get the hype either,” is D’Amelio’s profile bio, but with 2.5bn likes of her videos so far, the kids certainly do.
That’s what great ‘armography’ (not our word!) can do in the modern social era… What about music channels and creators? Flighthouse is the top one, we think, with 24 million followers.