Anti-piracy firm AudioLock and distributor Label Worx have teamed up for a campaign called The Music Mission, which they say will target ‘pay for access’ piracy download sites. The companies want other music firms to help them shut down around 200 piracy sites by squeezing their ‘payment gateways’, and turn their visitors back towards legal music services and stores.
The initiative will start with labels registering their support, then The Music Mission will create pre-filled infringement notices that those labels can send to the payment and hosting companies used by the piracy sites. Dance labels including Defected are already signed on for the initiative, which swings into action today.
AudioLock’s Ben Rush offered a conservative estimate that pirate sites could be draining more than £500k of revenue away from legal music subscription services a month, as he launched the scheme.