We wrote about music-making app startup (and extra-sibilant scourge of auto-correct systems) Endlesss several times in 2019: for example when the company pitched at and co-won the Midemlab startups contest last June, then when we interviewed CEO Tim Exile the following month.

The company’s app has been available on an invitation-only basis since then, but today sees its official commercial launch for iOS, open to all. The tagline for the app is “multiplayer music” with a focus on its ability to get people creating electronic music together, remotely and over the internet (which right now feels accidentally timely).

We’ve been playing with it for a while, and the app’s ‘loop-by-loop’ method of building songs works well, with a decent balance between being accessible to non-musicians, and powerful for people who already know what they’re doing. The app is free to download, and will make money from a £4.49 monthly subscription offering more ‘soundpacks’ and digital effects.

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Endlesss is also planning to launch a Kickstarter crowdfunding campaign in April, while today’s launch will include a day-long livestream with guest artists including Imogen Heap, Dan Le Sac and Coldcut / Ninja Tune’s Matt Black.

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Stuart Dredge

Music Ally's Head of Insight

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