Music Ally is partnering with ERA and the BPI to create a special report and livestreamed event looking at superfans and how to best market to them. The report will be published to coincide with the virtual conference which takes place on 29th April from 4pm to 6.30pm (GMT).
The sessions during the afternoon include: Presentation of the ‘Serving the Superfans’ Report by Music Ally’s Eamonn Forde; Putting Fanatics First by Martin Vovk, head of insight at Sony Music UK; Hannah Ewens, author of Fangirls: Scenes from Modern Music Culture, being interviewed by Aimee Cliff; The Management Perspective on Spotify’s Fans First by Stephen O’Reilly, director at ie:music and MD of ie:music ventures; and Learning from Other Countries – a mini panel discussion with Tamar Herman, K-pop Correspondent, Billboard and Takuya Yamazaki, founder and managing partner, Field R.
There will also be presentations from fan-centric platforms such as Push Entertainment, Audience Republic and Portes.
As it is an online event, it is open to everyone (capacity permitting). You need to register in advance and then you will be sent a link to log into the session that day.
Image by Gansstock / Shutterstock.com
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