encore music messages

Personalised video messages from celebrities are officially A Startup Thing, thanks to companies like Cameo and Taki, where people can pay for celebs to record them (or their friends / family) a unique video clip.

Now music/tech startup Encore has launched a spin on the idea for musicians. Its core business is providing a website for events organisers to book musicians. Its new thing is called Encore Music Messages, and extends the ‘artist bookings’ business into personalised videos.

“Book a musician to create a customised music video for you or a friend,” as its website explains. The price starts at £15 per video (around $18.50) with £2.50 from each video going to National Health Service charities.

“The small creator fee helps support our musicians who are unable to earn an income from live event performance during the COVID-19 crisis,” explained Encore.

So this isn’t about famous musicians, but rather the professional and semi-professional musicians whose livelihoods have been hit particularly badly by the pandemic and the social-distancing measures taken to tackle it. A good idea, and one that may well have legs even once we’re beyond the current situation.

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