Amazon has been publishing games for a while now: its Amazon Game Studios division has been around since 2015. However, the company is preparing a new push, investing “hundreds of millions of dollars” in its games development and distribution business according to the New York Times.

That includes big-budget PC games, but we’re just as interested in what the report describes as “new casual games that broadcasters on its popular Twitch streaming service can play alongside viewers in real time”.

This is all based on briefings with Amazon executives, so it’s fact rather than speculation. “We love this idea that you have a player, a streamer and a viewer all sharing in this synchronous interactive environment of Twitch,” said Amazon’s VP for game services and studios Mike Frazzini.

For the musicians who are joining Twitch as creators and wondering what they might be able to do as well as music on the platform, this is worth keeping an eye on.

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Stuart Dredge

Music Ally's Head of Insight

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  1. There are already a few games out there that have twitch integration, but it will be interesting to see how far amazon take their own games to make use of that capability

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