It took Spotify eight and a half years to sign up 50 million subscribers; it has taken Disney+ five months. And yes, that’s an unfair, apples to oranges comparison in terms of different kinds of services at different times. It’s just to show the startling scale of the initial growth of Disney’s video-streaming service.

Launched in the US in mid-November 2019, it signed up 26.5 million paid subscribers by the end of the year, but yesterday Disney announced that Disney+ now has 50 million paid subscribers globally. Note, eight million of those are in India, where Disney+ is being offered with the existing Hotstar service, while its launch in eight European countries has also helped. However, this isn’t a number being juiced by long-term free subscriptions: the Disney+ trial lasts for seven days. Disney said the news “bodes well for our continued expansion throughout Western Europe and into Japan and all of Latin America later this year”.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *