The live sessions and the livestreaming just keeps coming. TikTok has created a new Live Sessions series in the UK based around British artists.
The first acts signed up to appear are Ashnikko (10th April), Mabel (14th April), Tinie Tempah (21st April), Jax Jones and Ellie Goulding (dates TBC).
The aim is that each artist will give viewers their personal guide to life during lockdown. For example, Goulding (who was due to open the series, but had to reschedule) will show fans around her home studio, talking about the instruments she uses when making music and what books she is reading.
Each session will go live on TikTok at 7pm UK-time on the aforementioned dates. The emphasis on artists talking rather than performing may be sensible: TikTok does now have a set of short-term licences with major labels, but as we reported earlier this month, publishers in the US particularly are threatening legal action if the company doesn’t reach agreements with them too.