Apple Music is up to something interesting in South Africa and India: a new initiative called ‘Stream Local’ which focuses on local artists.

News site OkayAfrica suggested that in the first of those countries it is “part of the music streaming giant’s efforts to support South African musicians as the industry is increasingly negatively impacted by the coronavirus outbreak”, with a variety of playlists focusing on local artists.

It’s a similar story in India: “Stream Local will provide Indian musicians a new platform to shine on. Under it, users will be able to listen to all kinds of localised music including chart-busters and newly released titles from India,” reported Boy Genius Report.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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