Ink Drop /

Instagram is opening up its Live feature to allow users to create a fundraiser initiative where 100% of the money raised will go to a nominated cause.

There are a number of caveats – notably that fundraisers can only be undertaken for nonprofits and Instagram has its own list of approved nonprofits that any money raised can go to. It will give fundraisers live stats on how many people are supporting them as well as how much they have raised. There is also the addition of an optional ‘I Donated’ sticker for those who have given money.

While musicians can’t use this feature to set up a fundraiser for themselves, it wouldn’t be too much of a leap for Instagram to start to open this up to creators.

Earlier this month Instagram said it has “some plans in the works to support creators and artists using Live”. It also overlaps with what parent company Facebook is planning, namely working on ways to let page owners charge for livestreams.

Image by Ink Drop /

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