We’ve written a fair amount about the differing strategies of Spotify and Apple Music when it comes to spoken-word content. Spotify is piling in to podcasts and giving them equal billing to music on its ‘audio-first’ platform, while Apple is keeping Apple Music and Apple Podcasts as separate entities and apps.
But wait: Apple Music *is* doing something new with spoken-word content this week. Well, it is in the US, according to 9 to 5 Mac. It reports that Apple Music is streaming 13 audiobooks based on books by musicians including Questlove, Rakim, Patti Smith, Pete Townshend, Kim Gordon and Debbie Harrie. They’re part of the main Apple Music service, and thus offered within its subscription, although they’re separately available through the audiobooks section of the Apple Books store (where, for example, Rakim’s audiobook costs £9.99 as an a la carte download).
A reminder, then, that Apple actually has three services offering audio – Apple Music, Apple Podcasts and Apple Books – and scope to forge links between them.
Image by mirtmirt / Shutterstock.com