Ministry of Sound has found an inventive use for Instagram stories: it’s turned them into a game to promote the single, ‘Mightnight (The Hanging Tree)’ by Hosh & 1979 ft. Jalja. The Sony-owned label worked with digital agency F-That to create the game, which involves driving a motorbike through a snowstorm while tapping to avoid obstacles and ravines.
In truth, it’s just one long video broken into chunks for stories, so tapping merely jumps to the next segment – if you don’t tap, each segment ends with a crash. It is a fun idea that plays on the functionality of Stories and manages to build a short-form game out of it – with the track accompanying the stories to ensure players get to hear it every time they play.
Tools: platforms to help you reach new audiences
Tools: Kaiber
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