Tinseltown / Shutterstock.com

How interesting do you find Justin Bieber? Is he one-documentary-series interesting, or two-documentary-series interesting? If you answered the latter, we have good news for you today. A matter of months after the 10-episode ‘Justin Bieber: Seasons‘ documentary was released on YouTube, Bieber and his wife Hailey Bieber have launched a new show with another big tech platform: Facebook. It’s called ‘The Biebers On Watch‘, and the title reflects that it’ll be distributed through the produced-video section of the social network, Facebook Watch. It’s being filmed from quarantine, by necessity.

“Justin & Hailey Bieber open up their home and marriage to offer an exclusive look at their life through a series of intimate conversations and activities with famous friends and family,” explains its blurb, with new episodes set to debut every Monday, Wednesday and Friday at 9am PT. The first episode, which launched yesterday.

Just under 10 minutes of the Biebers sitting in a rowing boat talking about their relationship has already garnered 1.8m views at the time of writing. We daresay there’ll be a 27-part Spotify podcast and feature-length Apple Music documentary on the Biebers following in due course…

Image by Tinseltown / Shutterstock.com

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Stuart Dredge

Music Ally's Head of Insight

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