Spotify is ending its support for third-party DJ apps by removing their access to its API from 1 July. Now one of those apps, Pacemaker, is revealing its plans to adapt.

“We’re working on bringing music directly to the app via our own licences,” the company will explain in a blog post that it shared with Music Ally ahead of publication. “For a long time we’ve been looking at how to bring the Pacemaker experience to more users, and it’s now clear that the only viable way forward is by licensing music directly into Pacemaker. We haven’t started music licensing before now as it is a daunting task for even the most well versed and something that needs absolute commitment, but we’ve now been given the perfect reason to do so.”

Pacemaker will focus on licensing tracks that its users have put in their ‘mixtapes’ created with its app, not least to ensure that most of those mixtapes still work after 1 July.

Pacemaker is in talks for the necessary deals, with plans to build a catalogue of “millions” of tracks. CEO Jonas Norberg told Music Ally that he’s optimistic. “The music industry is more interested than innovation than ever before, and Pacemaker is incremental revenue,” he said. “You build your music library, your playlists inside the mainstream music services like Spotify and Apple Music, and then in Pacemaker you can get more out of that music library.”

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Music Ally's Head of Insight

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