Zhu is the latest dance artist doing something interesting on Twitch – a livestreamed concert this Thursday (14 May) that will be used to premiere new single ‘Only’. However, it’s part of a wider deal for Zhu with a company called Enthusiast Gaming, which focuses on games and esports – the latter through its Luminosity Gaming division, which has been working with Universal Music Canada since mid-2018.

Thursday’s event will be a three-hour Twitch stream to raise money for Covid-19 relief, with Zhu sharing the limelight with gamer MrFreshAsian – a Fortnite star who won a Shorty Award for being Twitch Streamer of the Year. There’ll also be DJ sets from Luminosity Gaming’s ‘Fortnite House’ – a Florida-based collective of gamers launched by the company last year.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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