Adult colouring books are a significant part of the book publishing world, with plenty of apps offering this too – usually in the name of mindfulness. Now Sony Music UK is getting in on the colouring action with a new site called The Colouring Sessions.

It’s based around album artwork from artists including Elvis Presley’s debut album, Carole King’s Tapestry, Are You Experienced? by the Jimi Hendrix Experience, Painkiller  by Judas Priest (amazing!), Staying At Tamara’s by George Ezra and DNA by Little Mix.

People can colour in the covers digitally, then share their creations to an online gallery. “We wanted to give our artists’ audiences the chance to take a moment out, explore their own creativity, drive focus and ultimately aid relaxation,” said Heidi Boston-Thompson, senior digital marketing manager at Sony Music UK.

“By pairing music with the simple exercise of colouring in, we hope to create a mindful environment and a sense of calm for the audience.” We are holding out for Polymer Records to do something similar with Spinal Tap’s Smell The Glove (not the version the band originally wanted).

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *