TikTok has a new boss, and he’s a media-industry heavyweight. Kevin Mayer is joining TikTok’s parent company Bytedance from Disney, where he was most recently chairman of direct-to-consumer and international – a key role overseeing the launch of the Disney+ video streaming service.

Mayer will be chief operating officer of Bytedance, leading “music, gaming, Helo, emerging businesses” but also CEO of TikTok.

Current TikTok boss and founder of its predecessor Musical·ly Alex Zhu (whose official title is president) will now be shifting to a role as VP of product and strategy for Bytedance “where he will focus on his primary passion overseeing strategy and product design”.

“Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world,” said Mayer.

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Stuart Dredge

Music Ally's Head of Insight

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