Marketing

Marshmello works with Adobe on ‘Be Kind’ creative challenge


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Marshmello’s new single is called ‘Be Kind’ and he is running a video competition in partnership with Adobe to promote it.

Fans are challenged with creating a short video that “shows how they are bringing kindness to the world” based around the song. The contest (which also involves Live Nation) is mainly about promoting Adobe’s assorted video editing tools, and entrants can download exclusive graphics and artwork for use in their creations.

There will be a series of up to 25 winning entries and they will all be edited together to create the official video for the track. On top of this, one overall winner will get $10,000 in cash, a signed Marshmello helmet (!), an online meet & greet with the pail-headed EDM star and a 12-month Adobe All-Apps Creative Cloud Subscription. There are also nine second-place prizes which include $400 in cash each, an autographed Marshmello poster and a three-month All-Apps Creative Cloud subscription. It is, however, only open to people resident in the UK, US and Canada and entries have to be in before 3 June.

Stuart Dredge

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