Verzuz battles, Robbie Williams’ kitchen karaoke, KT Tunstall solo raving… There have been some joyful musical broadcasts on Instagram Live during the Covid-19 pandemic. But as a blog post from Instagram noted yesterday, the recent boom in livestreams has “highlighted some confusion across the community — especially around the use of recorded music in Live on both Facebook and Instagram”.
The blog post is an attempt to clear that up with some guidelines, including information about the terms of Instagram’s music licensing deals. “There are no limits on things like music in Stories, or traditional musical performances (e.g. filming a live artist or band performing),” explained the post. “The greater the number of full-length recorded tracks in a video, the more likely it may be limited… For that reason, shorter clips of music are recommended. There should always be a visual component to your video; recorded audio should not be the primary purpose of the video.”
These guidelines apply across both Instagram and Facebook. Instagram is also adding clearer on-screen notifications for broadcasters if their livestream is detected as using music “in a way that doesn’t adhere to our licensing agreements”, to help them avoid getting it removed or muted.